AI-Driven Immersive Social Solution VR
during my work @ demodern ↑
The project with PETA aims to raise awareness of social and ethical issues in a completely new way. Using Virtual Reality and Artificial Intelligence, an interactive experience has been developed that immerses users in compelling scenarios. The goal is to foster emotional understanding and a deep connection to the topics addressed, ultimately encouraging lasting behavioural change.
My Role as UX Lead
• Optimized AI prompts to improve interactive dialogues and simulations within the VR platform.
• Led ideation sessions to explore innovative concepts and push creative boundaries.
• Designed and tested multiple prototypes to refine user interactions.
• Iterated continuously based on user feedback to create a seamless, intuitive, and immersive experience.
Results
This project was a passion endeavor for me, personally meaningful and deeply important. It achieved a high level of user engagement and was praised for its innovative use of AI and VR in education and awareness-building. We created a platform that leaves a lasting impact—making social issues accessible in a deeply empathetic and immersive way.
Credits
Team: demodern
